Here are 3 incredible midcentury modern designers that made a significant impact to design in the mid-20th century. They influence me in my own work at BillingtonPix with their idealism about great design, with the honesty of clear communication that was a clear break away from earlier design. 1. Paul Rand Paul Rand is best known for his corporate logos, such as for IBM and NeXT, but his earlier work comprised of magazine and book covers. His genius was in reducing the ethos of a company down to a single logo that clearly communicated its message, by stripping away all the non-essentials to deliver an un-sentimental design that you could trust. You can read my blog about his work . 2. Saul Bass Saul Bass dedicated his life to creating beautiful movie posters and movie opening sequences, such as for Psycho, North by Northwest, Goodfellas and Casino. His style is quintessentially mid-century and you can still see it being used today. Like Paul Rand, Bass was able to reduce the meaning